Feel free to go read that saga if you’re up for it but it isn’t necessary for this post.
It’s because of this incident that I’ve given this subject (how to ensure that reviews are fair, without a knee jerk reaction) a lot of thought.
You’ll see some of my earlier ideas in the comments of that thread. None of those were perfect (and this probably isn’t either) but I believe it’s the best option to ensure fairness for all parties, ie, reviewers, as well as the people, products and businesses being reviewed.
Online reviews are a hot topic at the moment. People like Anne Rice are pressing for reviewers not to be allowed to be anonymous on sites like Amazon, while reviewers on Trip Advisor are being sued personally, for leaving bad reviews about establishments.
So what’s the answer?
There are a few things first that we have to admit before we can have a reasonable discussion about this.
1) People do leave fake malicious reviews. Sometimes to get back at an ex (or his new partner in one case i read of), because of a grudge or vendetta, or just because they're trolls.